Bronze at the Cannes Lions in the category Outdoor.
While the Chinese economy is booming, the skies above its cities are darkening. One of the biggest causes is the phenomenal growth in the number of cars and exhaust emissions. To kick off their ‘20 tips for sustainable development campaign and drive people to their 20to20.org mini-site, WWF expressed one tip in dramatic fashion. Along with an increase in new volunteers, WWF received coverage of the event in a number of Chinese newspapers as well as on CCTV 9, Beijing TV, Phoenix TV; even international news stations as far away as Deutsche Welle Broadcasting in Germany and Al Jazeera in the Middle East.
Copy on the ‘balloon’: Drive one day less and look how much carbon monoxide you’ll keep out of the air we breathe.
Agency: Ogilvy & Mather Beijing
Executive Creative Director: Nils Andersson
Creative Director: Doug Schiff
Copywriter: Doug Schiff/Fei Zhao
Art Director: Teonghoe Teng/Kama Yu
Photographer: Kenny Chai
The new Bike/Walk Twin Cities website was launched last week, just in time for the State Fair. Check it out at http://www.bikewalktwincities.org/. The website is intended to be a resource for walking and bicycling in the Twin Cities and eventually draw upon the combined knowledge and experience of the Twin Cities walking and cycling communities.
Many thanks to Brady Clark of Third Eyebrow (and a frequent TLC volunteer) for designing the website, and many additional thanks to TLC staff for the initial content. We’ll be expanding the website in the upcoming months, so please send your brilliant ideas on how to make the site more interactive and user-friendly to webmaster@bikewalktwincities.org!
As many of you know, Bike/Walk Twin Cities is part of a national Non-Motorized Transportation Pilot Project administered by Transit for Livable Communities in partnership with the Federal Highway Administration and the Minnesota Department of Transportation (MnDOT). The program is part of a four-year, $21.5 million initiative in four states that was backed by Congressman Oberstar in the 2005 federal transportation bill, SAFETEA-LU.
Also, check out the Bike/Walk Twin Cities booth in the Eco-Experience building of the State Fair. It looks pretty cool!
Best Transportation Development: Growing Public Demand for Public Transit
Despite the depressing, ongoing inability of the state’s government to pass a transportation package, the efforts of those pushing for transportation improvement in Minnesota haven’t been wasted. Among other things, they’ve brough to light the fact there is a real demand for improved public transit. People and officials from downtown Minneapolis to Eden Prairie are clamoring for the proposed Southwest light-rail line, for instance. Two factors have pushed the cause forward, particularly among once-skeptical suburbanites: the great success of the Hiawatha light-rail line, and the increasing congestion of metro-area roadways. Piecemeal fixes and bonding (i.e. borrowing from future taxpayers) won’t solve the problem. We need a transit system. How long will it take until state leaders–certain state leaders–hear the whistle blow? ~Gene Rebeck, Twin Cities Business
This site is sponsored by the Minnesota Environmental Partnership (MEP), a coalition of over 80 conservation and environmental organizations working together to protect our Great Outdoors. As a nonprofit public policy 501(c)3 organization , MEP does not endorse candidates or participate in political campaigns. MEP encourages informed and open discussion of environmental issues on LoonCommons.org. However, views expressed on this blog may not necessarily be the views of MEP or its member organizations.