From Houtlust:

Bronze at the Cannes Lions in the category Outdoor.

While the Chinese economy is booming, the skies above its cities are darkening. One of the biggest causes is the phenomenal growth in the number of cars and exhaust emissions. To kick off their ‘20 tips for sustainable development campaign and drive people to their 20to20.org mini-site, WWF expressed one tip in dramatic fashion. Along with an increase in new volunteers, WWF received coverage of the event in a number of Chinese newspapers as well as on CCTV 9, Beijing TV, Phoenix TV; even international news stations as far away as Deutsche Welle Broadcasting in Germany and Al Jazeera in the Middle East.

Copy on the ‘balloon’: Drive one day less and look how much carbon monoxide you’ll keep out of the air we breathe.
Agency: Ogilvy & Mather Beijing
Executive Creative Director: Nils Andersson
Creative Director: Doug Schiff
Copywriter: Doug Schiff/Fei Zhao
Art Director: Teonghoe Teng/Kama Yu
Photographer: Kenny Chai

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This entry was posted on Wednesday, August 29th, 2007 at 10:42 am by Katie and is filed under Transit and Transportation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.